Education
London School of Economics and Political Science (2024 – Present)
BSc Politics and Economics, Expected Degree: First Honours
1st Year: Microeconomics I, Macroeconomics I, Quantitative Methods (Mathematics and Statistics), Introduction to Political Science, Introduction to Political Theory
2nd Year: Microeconomics II, Macroeconomics II, Econometrics I, Econometrics II, Public Policy Analysis, Research Design in Political Science
Professional Development and Certifications
University of the Arts London, Fashion Advertising Skills and Strategies (2026 – Present)
Topics: Role of fashion advertising; Understanding target audiences and consumer behaviour; Visual storytelling and copywriting; Media channels: print, digital and social platforms; Campaign planning and execution; Creativity and innovation in advertising; Metrics and performance analysis; Ethical practices
Microsoft Public Relations and Communications Associate Professional Certificate (2025 – 2026)
Courses: Introduction to Public Relations; Introduction to PR Content Types; Media Relations and Crisis Management; Marketing, Communications and PR; Stakeholder Relations and Reporting
Relevant Work and Leadership Experience
Veles Capital, Student Investment Firm, Co-Head of Capital Raising and Partnership (2025 – Present)
Created and optimised a high impact pitch deck for prospective investors to support expansion of the firm’s £120k AUM.
Identified and evaluated new opportunities for proprietary capital growth and strategic investment by conducting outreach and engagement, managing communications and due diligence with investors.
LSESU Woman In Business, Head of Marketing (2024 – Present)
Led the society’s rebranding through the development of a new website and logo using Microsoft Office and Canva, resulting in a 76% growth in Instagram following.
Oversaw the organisation of WIBCON (200+ attendees), by collaborating with Events and CR teams, producing the agenda, event visual and executing a targeted 2-month social media campaign that boosted visibility and ticket sales.
Trusti Metrix, Practera Consulting Project, Marketing and Communications Strategist (2025)
Developed a comprehensive strategy for Trusti Metrix’s EU expansion, including B2B and B2C outreach strategies, messaging framework and content planning.
Compiled a targeted influencer list across Instagram, Youtube, and forums to support B2C marketing outreach, with a focus on high engagement accounts for educational and awareness campaign.
Cryolife, Exhibition Clientelling Assistant (2023)
Collaborated with team of 10 to identify and engage with over 500 potential clients, providing product information and building positive brand impressions.
Managed the follow up communication for 50+ prospective clients, strengthening relationship and supporting lead-generation efforts.
Additional Information
Skills: Proficient in Powerpoint, Excel, Word, and Canva; Intermediate in Video Editing (Adobe Creative Cloud, CapCut)
Languages: Native English, Intermediate Cantonese, Intermediate Mandarin
Interest: Fashion, Film, Travelling, Boxing, Equestrian Polo and Riding, Golf
Caitlin Luk 