Caitlin Luk

Caitlin’s Portfolio

Hi! I’m Caitlin, a second-year university student at the London School of Economics with a strong interest in luxury branding, fashion, and marketing communications. I’m particularly drawn to brands that prioritise refined visual identity, storytelling, and attention to detail.

Through student leadership roles and project-based work, I’ve gained hands-on experience in brand identity development, social media management, content creation, and marketing strategy. Alongside this, I pursue passion projects in photography and video, exploring visual storytelling and digital content creation.

This portfolio showcases selected projects across branding, social media, content strategy, and visual storytelling, reflecting my interests in fashion, digital communications, and social-first marketing.