Trusti Metrix — Marketing & Communications Strategy
Developed a comprehensive marketing and communications strategy for Trusti Metrix, focused on building brand trust, educating investors, and supporting both B2B and B2C growth within the precious metals market.
Working as part of a five-person team under a tight two-week deadline, contributed to the development of a clear, audience-focused strategy that translated a highly technical verification product into accessible, trust-led messaging.
The strategy positioned Trusti Metrix as a transparent, consumer-first brand, addressing the rising risk of counterfeit bullion while reinforcing its role in protecting everyday investors, dealers, and institutional partners.
My Role
- Marketing and communications strategy development
- Brand messaging and positioning
- B2B and B2C outreach strategy design
- Content and influencer strategy planning
- Market and competitor research
- Cross-functional collaboration within a fast-paced team
Strategy Focus
- Brand messaging: trust, transparency, and protection through authenticity assurance
- Investor education: empowering casual investors with clear, accessible content
- B2B outreach: partner-led messaging focused on risk reduction, compliance, and reputation protection
- Social & influencer strategy: education-first partnerships with bullion and finance creators
Key Impact
- Delivered a complete, scalable marketing and communications strategy within a two-week timeframe
- Established clear brand positioning differentiated from competitors through trust-led messaging
- Created a structured framework for B2B partnerships and consumer education initiatives
The full strategy deliverable can be read below.
Caitlin Luk 