As Head of Marketing for LSESU Women in Business, led the society’s end-to-end marketing, branding, and communications strategy across digital platforms and live events.
Spearheaded a full rebrand, designing a new website using WordPress and developing a new logo using Adobe. Established a refreshed visual identity and brand voice, supported by consistent social media content created with Canva and CapCut, resulting in a 76% increase in Instagram following and 40,000+ total Instagram Reels views.
Led marketing for WIBCON, a flagship conference with 200+ attendees, collaborating closely with Events and Corporate Relations teams. Produced the event agenda and visual assets, and executed a targeted two-month social media campaign that increased visibility, reach, and ticket sales.
My Role
- Marketing strategy and leadership
- Website design and content management (WordPress)
- Logo and brand asset creation (Adobe)
- Social media content creation and video editing (Canva, CapCut)
- Campaign planning, execution, and performance tracking
- Cross-team collaboration (Events & Corporate Relations)
Key Impact
- 76% growth in Instagram following
- 40,000+ cumulative Instagram Reels views
- Successful promotion and delivery of a 200+ attendee flagship event
- Strengthened brand recognition and digital presence
Website Link: https://lsewomeninbusiness.com/
Caitlin Luk 