Brand & Social Media Communications
I recently worked on a branding and communications project with Veles Capital Management, focused on developing a luxury, premium visual identity for fundraising and partnership materials.
Collaborating closely with the founder, I designed a high-impact pitch deck in Canva, defining colour palettes, imagery, and layout to ensure the brand felt credible, polished, and investor-ready. I also conducted competitive analysis across 24 student investment firms to inform messaging, positioning, and visual direction.
Alongside this, I managed the organisation’s LinkedIn presence, delivering 4,000+ page views through consistent, brand-aligned content and visual storytelling.
My Role
- LinkedIn account management and content planning
- Brand voice and tone development
- Visual content creation using Canva
- Copywriting for professional and student audiences
- Alignment of content with fundraising and partnership objectives
Content Focus
- Brand positioning and thought leadership
- Fund updates and key announcements
- Recruitment and visibility campaigns
- Consistent luxury visual identity across all posts
Caitlin Luk 